Modern search has changed the way customers find businesses online. Are your showing up as a point of interest in modern GPS systems? Mobile apps? Are voice assistants like Siri and Alexa giving their customers the right information?
Missing or incorrect data can result in unhappy customers, lost revenue, and a drop in local search ranking.
California Business Listings gives you a single dashboard to submit, update, and monitor your ’ business information across data aggregators: Neustar/Localeze, Foursquare, and Data Axle.
These aggregators share your business information with a network of directories that power search engines, navigation systems, voice search, mobile apps, and more—and create accurate listings customers can count on.
- Go automated – submit, update, and monitor your business information across the major data aggregators, all from a single dashboard.
- Report on the syndication of your data and proof of performance in citations. Our platform shows when data has been synced with each of the four data aggregators and your ‘ growth in citations over time.
- Showcase your ’ brand with photos and highlighting products and services. Offer more information like hours of operation and payment methods. Enhancing online listings will make customers more likely to buy.
- Build your ’ online presence, drive customers to their door, and boost their SEO. The correctness, quality, and amount of citations a business has all contribute to local search rankings.
- Go automated – submit, update, and monitor your business information across the major data aggregators, all from a single dashboard.
- Report on the syndication of your data and proof of performance in citations. Our platform shows when data has been synced with each of the four data aggregators and your ‘ growth in citations over time.
- Showcase your ’ brand with photos and highlighting products and services. Offer more information like hours of operation and payment methods. Enhancing online listings will make customers more likely to buy.
- Build your ’ online presence, drive customers to their door, and boost their SEO. The correctness, quality, and amount of citations a business has all contribute to local search rankings.
FAQs
Data aggregators gather consumer and business data and provide it to hundreds of listing directories, review sites, search engines, and more. They also power sophisticated modern applications such as Apple’s Siri and personal navigation systems.
You can update your business profile as much as you like while your California Business Listings subscription is active. There’s no limit on the number of changes you can make.
When a listing is created or modified in our system, the information is sent within 24 hours. The data aggregators receive this data and provide us with confirmation within 6-8 weeks. We also refresh your listing data once every week to ensure that aggregators always have the most accurate version of your listing.
California Business Listings does not delete duplicate listings. If you are interested in duplicate suppression, we encourage you to get in touch.
As soon as you enter your business information, we push it to the data aggregators. It can take 6-8 weeks for them to receive the information and ensure it is correct in their own databases. It is then up to the sites and sources to update their information from the data aggregators. They each query them at various intervals—some seek out the information weekly, monthly, etc. Therefore, the timeline for when a source picks up that information will vary greatly depending on their process for updating their data.
California Business Listings is a continual process that maintains and builds your web presence over time. Once the data aggregators have your correct business information, the rate at which sites reference this information varies. To ensure the widest span of information and amount of listings created, California Business Listings needs to be activated for an extended period of time.
Even if your business information is correct, listings can be eroded over time by user-generated content and other incorrect data. As long as your subscription is active, California Business Listings refreshes your information with the data aggregators every week. Without this, there is a risk of allowing the current public data to change all of the value already established.
California Business Listings submits your business information to the main data aggregators: Neustar/Localeze, Foursquare, Data Axle, and Factual.
Over time, hundreds of directories will reference these aggregators to collect business data and create accurate listings based on your submitted information. This includes search engines, navigation systems, voice search, mobile apps, and even offline sources like telephone books and government records.
When multiple sources have consistent business data, two outcomes occur:
1. Google’s WebCrawler finds the same information in multiple places and adds more confidence to their business data
2. Good backlinks are created with more referring sources to the business website creating better SEO.